Media marketing integration with your sales process is how successful businesses persuade prospects and keep customers.
Businesses that struggle to differentiate, get frustrated with the results of their marketing efforts, and continually gamble on what to try next do not have a media marketing content plan.
In those situations there is little more than gut reactions, impulsive decisions and copy-cat, me-too marketing that wastes budgets and resources on seldom-measured, never-tested content marketing activities. It’s just a content creation activity without effective distribution and accurate measurement.
Social media posts and tweets are made, but not planned as part of a content strategy to guide prospects from being interested to becoming paying customers.
Videos are created not because of a plan in how they will be used, but to “…just have them so customers can get information to see or understand what we do“.
Content in the form of blog posts, website pages, infographics, podcasts and more is spread around online to “build brand awareness” and “engage the marketplace”, but there’s little or no effort to make any of it work better or more effectively.
If and when any of it does work, nobody knows exactly why so they can do more of it the same way.
Press releases and other forms of media try to get more exposure and build a following, but there’s seldom anything included in those activities that produces a clearly “measurable” ROI. It’s just “hoped” that any new recognition turns into money by driving an inquiry…somehow.
Again, all this is seldom based on a plan that connects the various efforts with an overall guiding strategy.
The “why”, the goal for every business, whether it’s for-profit or non-profit, is to produce money either in the form of sales or donations.
Praxis Media provides your business with the strategic plan that includes the tactical actions, tracking and measurement, and the testing for improvements that produce exponential results (in the form of more sales, more frequent purchases and reduced customer attrition).
If you’d rather not spend money on media marketing for content that is difficult to accurately measure results from…
If you’d like to start seeing the ROI you’ve been looking for from your content sooner rather than later…
If you want more certainty on what you should be doing to attract more customers with your media marketing content – without it being a guessing game or a gamble…
There’s no point in wasting more time or money or continuing to be frustrated.
Contact us to schedule a brief conversation to see if we’re a potential fit for working together.