Every business can profit from using a variety of media as marketing content.

The problem is most businesses don’t have an effective content marketing plan.

They often lack the resources to evaluate their situation strategically, formulate a plan of action, create the various media elements needed, then execute that plan to success. For them, testing and making improvements to anything is a joke.

When can they possibly find the time to do that, too?

We do exactly that for those businesses that can’t get it done themselves. And in all that we do, our focus is on getting you measurable, cost-effective results that increase sales, profits, or both.

We may do a series of online videos, pull audio files, write articles based on that content, and then distribute the various elements in sequential fashion via a timed ‘drip’ process to spread across a wide range of key media outlets. These outlets and venues include top video, podcasting, article sites and blogs, and web 2.0 sites.

Alternatively, we may construct and run a multi-faceted social media program to connect more effectively with your target markets and demographics. Target goals might be to generate more ‘Likes’, sell more products or services, run contests or giveaways, build contact lists, or do joint ventures with other businesses.

Other projects may vary greatly depending on what your business needs…

• Pay-per-click Advertising
• Search Engine Optimization
• Conversion Rate Optimization
• Reputation Management
• Inbound Content Marketing
• Online/Offline Marketing Integration and Coordination
• Digital Scratch-Off Coupons for Mobile Devices
• and More…

Keep in mind all these actions and activities are the tactics, not the overall strategy. Your strategy defines which tactics are needed to begin with – and almost as importantly, which tactics are not to be used. Too many business regularly experiment with various tactics tactics and completely miss the need for a guiding light strategy that keeps them all on track.

A mash-up of too many disconnected tactics will the best of marketing plans off the rails.

Ultimately, what we do is what needs to be done to make your business more successful. But we do it without the hype and risk of hiring fly-by-night marketing newbies and wannabes who use flash-in-the-pan marketing tactics that do more harm than good (while wasting your marketing budget).

We have the solutions you need and welcome the opportunity to hear what you are up against. Allow us to share insights and ideas that will make a difference in your business.

Every good relationship starts with a conversation so contact us now and let’s schedule a call. As always, there’s no obligation just to talk with us.